Regional tourism barometer

Photo : André-Olivier Lyra

The regional tourism barometer is an essential tool for measuring customer satisfaction and tourism performance in all regions of Quebec.

This project is coordinated by the Alliance de l'industrie touristique du Québec (AITQ) in collaboration with the Chaire de tourisme Transat and the Ministère du Tourisme. As a partner, Tourisme Charlevoix has the role of recruiting collection points and coordinating its deployment on its territory.

Thanks to the responses obtained in the surveys, the ATRs can draw an overall portrait of tourism in their region, better monitor its performance, better understand customer habits and behaviour and develop precise performance indicators.

  • - The origin
    - The age
    - The annual income
    - Etc.

  • - The duration and purpose of the visit
    - The level of satisfaction
    - The type of accommodation
    - The means of transportation used
    - The other regions visited
    - Etc.